Legitimate interests assessment

The organization must determine, document and comply with the lawful basis for each processing activity against its identified purposes, documenting the basis per activity, including any special categories of personal data in its classification scheme with awareness that the classification and its consequences vary by jurisdiction and regime, and revisiting the basis and any need for fresh consent whenever purposes change or extend.

Process personal data only where at least one lawful basis applies: the data subject's consent, necessity for a contract with the data subject or pre-contractual steps at their request, compliance with a legal obligation, protection of vital interests, performance of a public interest task or exercise of official authority, or legitimate interests that are not overridden by the data subject's interests, rights and freedoms. Public authorities cannot rely on legitimate interests for processing carried out in performance of their tasks. Where the basis is legal obligation or public task, that basis must be laid down in Union or Member State law and the purpose must be determined in it. Before processing for a purpose other than the one collected for, without consent or a legal mandate, assess compatibility against the link between the purposes, the context of collection, the nature of the data, the consequences for the data subject and the safeguards in place.